An ambitious project to unite every sector of society behind one simple idea: cutting our carbon by 10% a year starting now...
10:10 was initially launched as a UK project on 1 September 2009, but on that very first day we received an email from Malaysia: "Hi! I'd love to start 10:10 here. What do I do?".
Over 100 enquiries followed in the next few months, until we finally admitted we had to go global.
10:10 is now active in dozens of countries around the world.
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